Sprecher Brewing Enterprise created headlines regionally and in beer and beverage circles not long ago when it announced a important model redesign, arguably one particular of the most time-consuming initiatives a manufacturer can undertake — and something that needs the direction of someone with both equally left- and appropriate-brain competencies.
For Sprecher, that human being is Tim Cigelske.
Cigelske was director of built-in articles and an adjunct professor at Marquette University when he pulled up stakes previous calendar year and landed the role of director of communications for Sprecher, a nationally recognized brewery selling craft beer and soda.
A marketer of greater education and learning providing beer and soda? Yep.
Cigelske stepped into his present position just as Sprecher’s redesign initiative was underway and told he’d be major the charge – news that would unnerve most people. But he took it in stride, specified he’d be in a position to use his seemingly disparate ordeals marketing a single of Wisconsin’s premier universities.
At Marquette, Cigelske leveraged most all types of social media and digital promotion — all of which obviously apply to Sprecher. But he also delivers considerably less common skills from his time at Marquette, such as considerate, compelling messaging. To convince youthful individuals and their families to spend what could be hundreds of countless numbers of bucks in training is quite distinctive from convincing people to be loyal Sprecher Root Beer drinkers but for each, the messaging – the storytelling – is essential.
“It’s about communicating the heart and soul of our solutions to our potential buyers, and that includes not just what we say and how we look, but engaging them in the function we’re doing to invigorate our local community.”
We’re thrilled that Cigelske will be a single of our keynote speakers for Expertise Inbound 2022, where he’ll share numerous of the most significant classes he’s discovered all over his vocation, such as “Think like a child.” Young children, he claims, really do not issue by themselves with worries in truth, they revel in acquiring ingenious strategies to fix them. For Cigelske in his new role at Sprecher, this suggests getting a “What if…and why not?” technique that fosters non-regular thinking – and final results in potent (and in some cases unforeseen) remedies.
Really don’t miss Cigelske’s keynote address, titled “10 Lessons From A 37-Year Old Startup” – you’re heading to stroll absent with some eye-opening and uncomplicated-to-carry out strategies that will energize your promoting. Hear him at both American Spouse and children Industry (previously Miller Park) in Milwaukee on June 6, or at Lambeau Subject in Environmentally friendly Bay on June 7, 2022.